Media kit (English)

High Tech Systems magazine focuses on readers who influence high-tech system development through their technical role. These experienced professionals hold managerial positions at various levels in high-end system construction. They decide whether to develop themselves or purchase/outsource, hire people and purchase parts and tools for development and manufacturing. Everything from the point of view of setting up a successful business with the products they develop. In the market for complex system development, they must be aware of current trends and developments. These are topics such as artificial intelligence (AI), information technology, precision, automation, security and safety, and we cover them in High Tech Systems magazine.

The magazine is published four times a year in print and online, mainly with background stories. In addition to the online and printed magazine, we send our weekly newsletter with short news and product news.

Editions 2024 High-Tech Systems

EditionThemeDeadline articlesDeadline advertisementsPublication date
1Labor market & career19 February 202426 February 202422 March 2024
2Industrial automation in high-
tech manufacturing
6 May 202413 May 2024
7 June 2024
3Precision technology16 September 202423 September 202418 October 2024
4Robotics11 November 202418 November 202413 December 2024

Advertisement / advertorial rates 2024

Ad typeSize in mmRatePrintOnline
2/1 page article1,000-1,200 words (in Dutch)
2-3 images, provided by you
€ 2,495 (written by you)
€ 2,995 (written by our editors)
XX
Online article
600-1,200 words (in Dutch)
2-3 images, provided by you
€ 1,995 (written by you)
€ 2,495 (written by our editors)
X
2/1 page spread420×297 + 3mm bleed€ 3,595X
1/1 page210×297 + 3 mm bleed
Special position (e.g. backcover,
right page or page 2)
€ 2,495
+ € 500
X
1/2 page184×130 mm (landscape)
90×263 (portrait)
€ 1,795X
1/3 page184×85 mm (landscape)
57×263 (portrait)
€ 1,595X
Insert1 page€ 3,995X
Leaderboard 1 (top)728×90 pixels€ 1.000X
Leaderboard 2-4728×90 pixels€ 500X
Rates are based on full color, incl. media agency discount and excl. VAT

FACTS & FIGURES

5,000 print & 9,900 online Magazine circulation
8,690 Newsletter circulation
8,000
Unique number of website visitors per month
13,670
Page views per month

2/1 page spread

1/1 page

1/2 page standing

1/2 page landscape

1/3 page standing

1/3 page landscape

Delivery specifications

The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. Surcharge for a fixed position and right-hand page: € 500.
All articles will be published on the website, in the digital magazine and the weekly newsletter. If desired, an article can also be published in print (see rates above). 
Design, photography and writing service on request. 

Delivery

Advertisements and advertorials
Material should be sent two weeks prior to publication to sales@techwatch.nl. For the exact dates, please check the publication dates and theme list.

Advertorials
The minimum font size is 8 points. Please put “advertorial” on top of the page.

Articles
An article will be coordinated with the editors and should be sent three weeks before publication to redactie@techwatch.nl. For the exact dates, please check the publication dates and theme list.
An article exists of 1.000-1.200 words (Dutch, according to our editorial guideliness), and 2-3 highres photo’s (provided by you). You can request the editorial guideliness via sales@techwatch.nl. If desired, we can arrange a photographer (rate on request). 

Inserts
Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts High-Tech Systems” and the number of the edition.

Van Elst Grafische Afwerking
Inserts for High-Tech Systems edition (no.)
Schumanpark 75
7336 AS Apeldoorn
The Netherlands

File type
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.

Advertisement vs. advertorial vs. article

Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.

Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in High-Tech Systems, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.

Article  –  An article in High-Tech Systems adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.

High-Tech Systems offers several online media channels on which you can advertise. In addition to the website, a weekly newsletter is sent weekly with short news and product news. Furthermore, the High-Tech Systems magazine is published four times a year, both in print and online.
At the end of 2023, both the website and newsletter will be redesigned. You can find the (new) advertising formats below.

Ad typeSizeRate per weekRate per 4 weeks
Leaderboard – top728×90 pixels€ 330€ 990
Leaderboard – in article728×90 pixels€ 295€ 885
Banner right-hand250×250 pixels€ 295€ 885
Advertorial600+ words€ 1,200
WebinarFind more info hereOn request

Online article

SizeSizeRateRate incl. writing service
Online article incl. URL600-1,200 words (in Dutch)
2-3 images, provided by you
€ 1,995€ 2,495

Partner site

Unlimited press releases and product newsRate per year
On the homepage and in the newsletter€ 3,995

Calendar

Course or eventRate per 4 weeks
Name, date, location event and URL€ 400
Rates are incl. media agency discount and excl. VAT.

Banner
A banner links to your website and rotates with up to 3 other advertisers. If booked over a longer period, the banner image can be changed at will.
Specifications: GIF or JPG file, max. 150 kB.

Advertorial
An advertorial rotates with up to 3 other advertisers. With an advertorial on the website, you can provide the reader with in-depth information. You deliver a text and images that are visible in a short streamer in all High-Tech Systems articles. This streamer links to an advertorial page within the High-Tech Systems website. The advertorial text may also be on your website. In that case, the short text links from the advertorial block to your website.
Specifications advertorial page: 600-1,200 (in Dutch) incl. URL, 2-3 images.
Specifications streamer: short title, max. 50 words text, visual (110×110 pixels) and URL.

Online article
All articles will be published on our website, in the digital magazine, and the weekly newsletter. An online article contains 600-1,200 words (in Dutch), incl. URL. The text should, always, apply to the editorial guidelines, which you can request via sales@techwatch.nl. Images/pictures should be delivered as a separate GIF or JPG file of max. 100 KB. If desired, we can provide a photographer (rate on request).

SEO optimization
Make sure your article offers value to the High-Tech Systems readers. Avoid duplicate content. We also advise you to add keywords to your online articles. For example, you can use Google Keyword Planner or Ahrefs Keywords Explorer to help you come up with keyword ideas.

Delivery 
An article will be coordinated with the editors and should be sent three weeks before publication to redactie@techwatch.nl. The editorial guidelines can be requested via sales@techwatch.nl.

Partner site
A partner site provides extra visibility on the homepage and in the newsletter of High-Tech Systems. A partner site is a website within our website, where companies can add product news themselves, unlimitedly. Click here for more information.

Calendar
Announce your training or event in the calendar on the website and in the calendar of High-Tech Systems.
Specifications: name, date, location event and URL

Newsletter

We send the weekly newsletter of High-Tech Systems on Wednesday. 

Ad typeSizeRate per weekRate per 4 weeks
Leaderboard728×90 pixels€ 330€ 990
Banner468×60 pixels€ 295€ 885
Banner right-hand245×90 pixels*€ 295€ 885
Advertorial50 words
visual 110×110 pixels
URL
€ 400€ 1,200
*Scaled to a width of 250 pixels
Rates are incl. media agency discount and excl. VAT.

Banner
A banner links to your website. If booked over a longer period but not on a fixed position, the banner may be placed on a different position every week. Please note that not all e-mail programs support motion banners. You’re advised to put the most important information on the first banner image.
Specifications: GIF or JPG file, max. 100 kB

Advertorial
With a short text, you can provide the reader with information.
Specifications: short title, max. 50 words text, visual (110×110 pixels) and URL

Online magazine

The magazine is published in print and online. Take a look at our themes and dates of publication here

Ad typeSizeRate
Leaderboard 1 (on top):
published in email, on top of web page of magazine and 2 weeks on homepage
728×90 pixels€ 1,000
Leaderboard 2-4:
published on web page of magazine
728×90 pixels€ 500
Rates are incl. media agency discount and excl. VAT

Leaderboard 
A leaderboard (728×90 pixels) links to your website and will be available in the online magazine until the next magazine edition is published.
Specifications: GIF or JPG file, max. 150 kB and URL

Vacancies

Top jobPublicationRate
Organization, job title, location and URLWebsite and newsletter
€ 600 per 2 weeks
€ 1,000 per 4 weeks
Vacancy advertorial: 50 words (in Dutch),
visual 110×110 pixels and URL
Newsletter€ 400 per week
€1,200 per 4 weeks
Employee in the spotlight: article
Website, newsletter
and online magazine
€ 1.995
€ 2,495 incl. writing service
Employee in the spotlight: article
Website, newsletter, online
and print magazine

On request
€ 2,995 incl. writing service
Advertentie 1/1 pagina
(210×297 + 3 mm afloop)
Print magazine€ 2,495
Rates are incl. media agency discount and excl. VAT.

Top job
Announce your vacancy on the website and in the High-Tech Systems newsletter.
Specifications: job title, company name, location and URL.

Vacancy advertorial
With a short text and image or company logo, you can promote your vacancy.
Specifications: short title, max. 50 words text, visual (110×110 pixels) and URL

Employee showcase (article)
An article in High-Tech Systems typically features 1,000-1,200 words (in Dutch) and 2-3 high resolution photo’s, provided by you. If desired, we can arrange a photographer for you (rate on request).
Examples of an employee showcase article:

Advertisements
See the print media kit for the overview of delivery specifications.

FACTS & FIGURES

5,000 print & 9,900 online Magazine circulation
Newsletter circulation
8,690 Newsletter circulation
Unique number of website visiors per month
8,000
Unique number of website visiors per month
Pageviews per month
13,670
Pageviews per month

Banner positions

Online Magazine

Banner positions online magazine

Newsletter

Banner positions newsletter

Website homepage

Banner positions website homepage

Website article page

Banner positions website article page

Quality content written by our tech editors

Quality content is the key to successful marketing and recruitment, so make sure you hire the best technology writers to do the job. We can both publish articles that are written by you (applying to our editorial guideliness) or our tech editiors can write texts for you.

Editorial rates print and online

TypeSizeRateincl. writing servicePrintOline
2/1 page article
1,000-1,200 words (in Dutch)
2-3 images, provided by you
€ 2,495€ 2,995XX
Online article600-1,200 words (in Dutch)
2-3 images, provided by you
€ 1,995€ 2,495X
Content servicePer hour / per projectOn request
All rates are incl. media agency discount and excl. VAT.
All articles will be published on the website, in the weekly newsletter and in the online magazine.

Format
All articles will be published on the website, in the weekly newsletter and the online magazine. An online article contains at least 600 words and max. 1,200 words, in Dutch. For print articles, we need 1,000 to 1,200 words, and it will be published on 2 pages. Images/pictures should be provided by you as a separate GIF or JPG file to sales@techwatch.nl. If desired, we can arrange a photographer for you (rate on request).

Editorial guidelines
An article in High-Tech Systems should apply to our editorial guidelines. You can request these via sales@techwatch.nl. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate. 

SEO optimization
Make sure your article offers value to the our readers. Avoid duplicate content. We also advise you to add keywords to your online articles. For example, you can use Google Keyword planner or Ahrefs keywords explorer to help you come up with keyword ideas.

Delivery 
An article will be coordinated with the editors and should be sent three weeks before publication to sales@techwatch.nl. For the exact dates, please check the magazine publication list 2023. All editions will be published both in print and online.

Editions 2024 High-Tech Systems

EditionThemeDeadline articlesDeadline advertisementsPublication date
1Labor market & career19 February 202426 February 2024
22 March 2024
2Industrial automation in high-
tech manufacturing
6 May 202413 May 20247 June 2024
3Precision technology16 September 202423 September 202418 October 2024
4Robotics11 November 202418 November 202413 December 2024

FACTS & FIGURES

Magazine circulation
5,000 print & 9,900 online Magazine circulation
Newsletter circulation
8,690
Newsletter circulation
Unique number of website visiors per month
8,000
Unique number of website visiors per month
Pageviews per month
13,670
Pageviews per month

The benefits of our content services
By hiring our tech editors to generate your English content, you can kill two birds with one stone. When you team up with High-Tech Systems to help create top-quality content for your newsletters, website, and social media, you also receive instant international exposure through our established media ecosystem for the high-tech industry.

The primary goal is to help you stand out, which can be a real challenge in the high-tech industry. Staying visible is an even greater task. We can help you craft a creative campaign to both catch —and keep— the attention of customers and talented engineers. To do that, in-depth content with the right tone is crucial. High-Tech Systems’ editors have spent two decades writing for the high-tech industry; we are fluent in its many dialects and skilled in communicating a content-rich message.  That experience has also taught us that repeated exposure is crucial. It takes discipline and skill to craft quality content on a regular basis, and we’re happy to help you there. After all, publishing is our core business.

The advantages in a nutshell

  • native English (US) or Dutch
  • technology in clear language
  • correct in terms of technical content
  • dissemination through our media

Coverage, flexibility and exposure
There are several benefits to hiring the High-Tech Systems team. The first is coverage: we’ll write your articles and press releases, turn them into accompanying items for your websites and social media channels. The second is flexibility: if you’d rather write your own content, no problem. We’re happy to guide you through your creative process and advise you on how to reach your goals. And then there’s exposure: we’ll edit your content to High-Tech Systems’ house style and publish it on our website at no extra charge, giving you instant visibility in our widely read high-tech information portal.

Pricing
We offer content creation based on the number of articles you purchase and the length. Depending on your wishes and the adaptation to different (media) channels, we can make a customized proposal for you. We are happy to consult for customized campaigns or appointments.

Please contact us via sales@techwatch.nl for more info.

Contact us for content service

    Content creation examples
    To give you an idea about the content we can create, we’ve listed some sample items and their estimated time requirements below.

    News items

    • Short news item: A short piece (typically 100-200 words). Examples include a change-of-address notice, announcing a new branch office or welcoming a prominent new staff member.
    • News item: you brief our editor by phone or in person, and then we write an in-depth news item that typically fits onto a single page (600 words). Examples include announcing an acquisition or partnership and introducing a new product or service.
    • Press release: We adapt your news item for use as a press release and send it to targeted regional, national or global media outlets. We maintain a large database of suitable press contacts.

    Interview or background story
    Our editor conducts the interview, turns it into a compelling article and solicits feedback from those interviewed. The result is typically 1,000-1,200 words (but can be longer), including social media blurbs if desired.

    Background story written by you
    Your staff member writes the piece. Our editors provide guidance, editing and final corrections.

    Blog post or column
    An opinion piece that reflects the author’s personal viewpoint. Best kept short, 400 to a maximum of 1,000 words. Your author or source briefs our editor, we write the post or column and work with the author to perfect its tone of voice.
    If you prefer to write the post yourself, our editors will provide guidance and final corrections.

    Events

    Our event team has been organizing events for the high-tech industry for over 20 years. We don’t only organize our own conferences and events, but we also offer them as a service. With our profound knowledge of the high-tech industry and our experience in event management and marketing, we are the perfect match to help you with the organization of your event.

    An event is a great way to promote your product, company or organization. At Techwatch we offer events services for in-person events, as well as virtual solutions for remote events. We facilitate webinars, training courses, lectures and network sessions.

    Upcoming events

    Bits&Chips Event

    Bits&Chips Event

    Exhibition and conference in Eindhoven-Best on 12 October 2023
    Combining the one-day events Bits&Chips Embedded Systems (2002-2014), Bits&Chips Hardware Conference (2008-2014) and Bits&Chips Smart Systems (2014-2017), it brings together technical management, engineers and researchers in electronics, software and system development. 
    #BCEVENT

    System Architecting Conference

    System Architecting Conference

    Online event series with free online sessions
    Experience is an important factor, but the system architect can also learn a lot from his peers. Exchanging lessons learned from successful and failed development cases is invaluable to sharpen his mind.
    #BCSA

    Benelux RF Conference

    Benelux RF Conference

    Exhibition and conference in Nijmegen on 24 May 2023
    The annual Benelux RF Conference brings together Belgian and Dutch high-tech professionals and companies involved in the development and application of high-end RF techniques
    #BCRF


    Events as a service

    Hire Techwatch to organize your (online) event or webinar. We’ll arrange the registration and hosting and we’ll provide online promotion to make sure your event becomes a success. Our professional team is specialized in media, marketing and event management.

    At our office address we have a studio with professional equipment and technology available for you where we can create high-quality content together.

    We offer the following services:

    • complete event organization (registration, marketing and graphic design, decoration, on-site support and decoration)
    • venue selection
    • online webinars
    • online virtual networking events
    • livestream and podcast services
    • hosting/moderating your online event by one of our editors
    • studio rental (including equipment, camera’s, lighting, broadcast devices)
    Studio Techwatch

    Studio Techwatch
    Kerkenbos 1001 
    6545 BB Nijmegen

    Contact us via events@techwatch.nl to receive more information about the possibilities and rates.


    Previous events

    Sustainability Conference

    Dutch high-tech OEMs have set very ambitious goals to reduce their footprint in material, energy consumption and waste. The big question now is whether they will actually realize this and whether they can also motivate and move their suppliers to help achieve these goals. At the Bits&Chips Sustainability Conference, you will learn how to start, how to contribute and how to create business success by climbing the sustainability stairs.
    #BCSU

    Sustainability Conference

    Software-Centric Systems Conference

    The leading software engineering conference in Europe for sharing best practices in the crucial and strategic discipline of complex software development.
    #BCSC2

    Software-Centric Systems Conference

    Machine Learning Conference

    The Machine Learning Conference brings together industrial and scientific specialists who are applying ML techniques in high-tech domains, or are interested in doing so.
    #BCML

    Machine Learning Conference

    Digital Twin Conference

    At the Digital Twin Conference, you’ll hear the true story about digital twinning. Get inspired by many examples from a broad set of domains.
    #BCDT

    Digital Twin Conference

    High-Tech Systems

    High-Tech Systems is the conference with a focus on high-end system engineering and disruptive mechatronics. This year, the focus will be mainly on virtual networking. It seems like you are at a real life event, due to our virtual networking space in Spatial Chat. In this tool you can hear the audio from people who stand close to you, so you are able to join other conversations, catch up with acquaintances or meet new contacts from the industry.
    #HTS21

    High-Tech Systems

    Idea to Industry Conference

    How do inventors make the difficult step from a proof of concept or a first physical prototype to a minimal viable product?
    During the first edition of From Idea to Industry you’ll learn from experienced scale-ups and from seasoned service providers how to overcome all the pitfalls.
    You will learn more about industrialization, value engineering, DFX, design for manufacturing, design and engineering.
    #BCI2I

    Idea to Industry Conference

    Industrial 5G Conference

    During the first edition of the Industrial 5G Conference you will learn everything about 5G in high-tech systems, factory automation, industrial automation, robotics, production and wireless communication. The reach of 5G will have no bounds, affecting every company regardless of its size or the industry type. This symposium will offer a broad view on the challenges and opportunities ahead. #BC5G

    Industrial 5G Conference

    About Techwatch

    The high tech is by far the most exciting industry to work for. Here you meet people who really have a positive impact on society. Techwatch plays a vital role in this environment: with the publications High-Tech Systems and Bits&Chips, several events and the training courses from High Tech Institute we strengthen the high tech ecosystem and make it healthier by supplying independent knowledge and information.

    High-Tech Systems

    High-Tech Systems is the leading magazine for the high-end machine and system construction market in the Netherlands and Belgium. High-Tech Systems serves all markets where system development is crucial to stay ahead of the competition. Examples are the machinery construction market for semiconductors and solar cells, the packaging and manufacturing industry, the print industry, offshore and shipbuilding.

    High-Tech Systems informs about trends and developments in all important basic techniques and technology, such as precision technology, material science, design technology, system integration, industrial automation, vision, robotics and electrical and mechanical motion and propulsion technology.

    Bits&Chips

    Bits&Chips strengthens the high tech ecosystem in the Netherlands and Belgium and makes it healthier by supplying independent knowledge and information.
    Bits&Chips focuses on news and trends in embedded systems, electronics, mechatronics and semiconductors. Our coverage revolves around the influence of technology.

    Events

    Techwatch organizes several high tech events on topics such as machine learning, system architecting, reliability, software engineering and rf technology.

    High Tech Institute

    High Tech Insitute (HTI) facilitates the growth of individuals, teams and organisations, both in technical width, depth and in leadership and soft skills. Formerly known as Philips Centre for Technical Training (CTT), HTI is trusted by leading high tech companies worldwide.
    Our trainers all have industry experience and work for organizations such as Eindhoven University, TNO, ASML, NXP Semiconductors and Philips.
    All courses are available as open enrollment or in house editions, which can also be customised. On request, we also develop tailor-made trainings, which are not part of our regular portfolio.

    The courses in our portfolio are internationally renowned, including those for system architecture, embedded software, mechatronics, design principles, electronics, optics and leadership and communication. Several courses are certified by DSPE and the European Organization of Precision Engineering (Euspen).

    Contact

    For more information on advertisement and articles, or to request a quotation, please contact us at sales@techwatch.nl or
    T +31 24 3505195.

    For more information on our events, please contact us at events@techwatch.nl or
    T +31 24 3505544.

    Contact us

      Address

      Techwatch bv
      Kerkenbos 1001
      6546 BB Nijmegen
      The Netherlands

      info@techwatch.nl
      T+31 24 350 3532

      CoC: 09102339
      VAT: NL807783109B01